Date Labelling Confusion and Consumer Behavior: Why It Matters for Food Waste Have you ever stood in your kitchen, staring at a food label and wondering: “Is this still safe to eat?” You’re not alone. For many households, date labels such as “Best Before” and “Use By” create confusion, leading people to throw away food
Quantifies food lost by region and category. Links food loss to global hunger and climate change.
Provides statistics on CO₂ emissions per food category Offers practical steps to reduce food waste.
Ranks food waste reduction among the top 3 climate solutions. Suggests policy and market-based interventions
Food waste isn’t just about food. It’s about wasted water, energy, land, transport, and labor — all of which carry a carbon footprint.
According to trusted global studies:
1 kg of food waste = approx. 2.5 kg of CO₂ equivalent (CO₂e)
(Source: WRAP UK, Project Drawdown)
So, when you save 1,000 kg of food with ‘MÄNTÆ’, you also prevent around 2,500 kg (2.5 tons) of greenhouse gases.
